5 Tips to Maximize Your Website Conversion Rate

A good conversion rate is crucial for your online business. A lot of business owners often become more obsessed with driving traffic instead of putting a focus on the metrics of conversion when it comes to defining campaign success. But traffic is only a part of the success equation and it is useless if not converting.

However, there are several strategies and techniques that you can embrace to change the way your website performs. Here are some of our top proven conversion tactics to take your online sales to the next level.

What is website conversion rate?

By website conversion rate, we mean the percentage of visitors who complete one of your defined goals or actions on your website. These goals or actions can be anything ranging from filling out a form, signing up to the newsletter, making a purchase, to clicking a call-to-action button. It is calculated mathematically by dividing the total number of completed goals or actions over a period with the total number of website visitors.

For example, if you have 500 visitors and 5 of them complete an action, then the conversion rate is, (5/500) x 100 = 1%.
How to improve the conversion rate for your business website

One of the most critical measurable goals for your business website is converting visitors into potential customers. Follow these tips to boost the success of your website by squeezing out more conversions.

1. Use the right calls-to-action
It is significantly important to use active language on the action buttons of your business website. These buttons are key elements of the buying journey of your potential customers, and this is why you should focus on using the right kind of language and tone that triggers action. This step is, undoubtedly, one of the fastest ways of increasing website conversion by maximizing the clicks on your calls-to-action buttons.

The basic rule is to avoid using generic words that fail to make it clear to the visitors what to expect from a certain click. For example, when you insert a call to action “Read more”, it doesn’t specify the discovery. But when you replace it with “View product details” or “Discover more products” based on the intent of your call to action, it becomes clearer to the visitor and they are more likely to interact with the button.

2. Optimize your Contact forms
The contact form on the website acts as a primary point of contact for a lot of online businesses. But you should accept that most people are not willing to make a commitment and filling out a contact form where they have to share their names, email ids and/or contact numbers can seem to be quite a commitment for a prospect. So, as a business owner, you should work on reassuring these visitors of what is going to happen next if they share these details with you.

The best thing that you can do about it is to include a promise or set out a clear expectation by describing what will happen after a visitor contacts you. For example, clearly state that a senior member of your team will get in touch with the visitor to address their inquiry after they fill up the form. Use a friendly, conversational tone in your contact forms so that people are comfortable to share their pieces of information. Providing an alternative way to contact you such as a phone number or email address can also lead to an increase in conversion.

3. Promote key services in the main navigation menu
It is very important to give your key products and services a lot of exposure on your website so that your target audience can instantly recognize them. Place them in the main navigation menu and always provide clickable options that are easy to understand for your potential customers. For example, if you sell products online, display all major product categories in the main navigation instead of putting them in a “Shop” or “Buy” dropdown menu.

You should also follow the same logic when it comes to mobile websites. Although it is quite obvious that you will have to adjust some navigation to introduce the “burger menu”, but you should always make sure to expose your primary services. This strategy can help increase traffic to key pages, boost engagement, and increase conversion rate.

4. Address Doubts and Establish a Sales Funnel
No matter how brilliant your products or services are the visitors of your website will always have some sort of objection or doubts regarding them. So, you should prepare well to address these doubts directly and convince them that you have got the solution that they need for their problems.

To do this, first create a list of all the possible doubts that your potential customers may have by getting your sales team conduct surveys on your target market. Next, create sales copy that addresses the doubts, explains every problem of the prospects and how your product solves it, compares your features against competitors, and highlights great testimonials, awards, how long you are in the industry, and most importantly, why your potential customers should trust you.

Besides, it is also crucially important to set up a sales funnel on your business website instead of asking for a sale straight away to improve your conversion rate. Consumers will never be ready to buy a product or service in the first go. As a result, you have to create awareness and produce curiosity or interest to influence the decision of your target consumers before convincing them to take action. Depending on what your target audience wants and the features of your product/service, you can offer a sample product, free-trial or a downloadable eBook to convince that you are offering value to their problems.

5. Add an urgency to take action
When you present an offer on your website, make sure to add a sense of urgency by mentioning a deadline to take action right away. This can help change the way most visitors think and behave. It is a proven tactic. For example, if you are offering a service, you can present it as “3 days left to get our premium package at this price” or add a countdown to highlight how time is running short to avail the offer. Get creative but make sure to stay honest with your customers.

There are several designs, UX element, and website content factors that can increase your website conversion rate and lower bounce rate. Once you gain some good volume of traffic to your website, you should test out different changes to evaluate how they perform to improve conversion rates through A/B or multivariate testing before permanent implementation.
If you are looking for a creative, innovative, scalable, and future-proof functional website design that boosts your business growth, contact our team at Leidsens. You can mail us at info@leidsens.com or call us at +91 9804727564 or simply fill out our contact form and one of our experts will get back to you with the best solutions.